Parabolica #46 - How I create endless AI visual hooks that get up to a 49% hook rate on Meta
Special offer inside for my Substack readers
Hi, Manson here.
I write about Creative Strategy, Growth, and emerging AI.
If you’re struggling to scale profitably on Meta, your ads could be the issue. Schedule an intro call with me here to see if I can help.
If you’re a video editor on the performance marketing team, you know how manual it is to make video ad iterations each sprint. Sovran.ai is designed for you to 10x video ad iterations while sticking to A/B-testing best practices. Sign up.
Let’s begin.
By the way, there’s a special offer at the bottom for my beautiful Substack readers.
I’ve been using AI to generate visual hooks for my agency clients since March 2023. If you peek around, other advertisers are starting to build up this muscle.
There are methods to generate visual hooks with: Deforum, AnimateDiff, or (soon) Stable Video Diffusion.
Here’s one of my methods to get AI visual hooks:
Step 1: Find inspo on Lexica.art, Civit.ai, or PromptHero.com
Step 2: Get the prompt for an art style that you like
Prompt:“peter dinklage riding a unicorn into a gamestop”
Step 3: Use an image generator like Midjourney, SDXL, Imagine by Meta, or DALLE to recreate your image
Step 4: Upload the image into Runway Gen-2 (or Pika Labs) and turn it into a video (paid service)
Step 5: Import these assets into a new CapCut Project called “Visual Hooks”. This project will exist to pump out eye-catching 3-second visual hooks.
Step 6: Apply the transition effects and filters to your liking.
Step 7: Export each 3 second clip.
I know, there are a lot of steps.
You can also directly generate text2video with Runway Gen-2 or Pika Labs but you have less control over the concept.
This is one of the easiest methods.
But what if you don’t the have time?
From talking with other performance creative folks, sourcing content for hooks seem like a real challenge:
Reaching out to creators, briefing them, endless back and forth
Complex AI workflows that take forever to learn
You also never know what hook will actually work
You just gotta test more hooks and I can help.
Because this is a very manual process, I’m only offering this until the end of the year. Price goes up after that. You can get up to 5 visual hooks.
Cut CPA and reach new profitable spend levels.