Novelty: the quality of being new, original, or unusual.
It’s difficult to stand out when everyone does the same thing to capture attention with their ads.
Tactics fatigue across the ad landscape.
Smart performance creative teams find leverage with AI visual hooks.
BetterMe, a bootstrapped company with more users than Strava or Headspace, does an excellent job with AI visual hooks. I found these snooping their Ads Library:
Their workflow is probably something like this using Stable Diffusion.
(btw, sovran.ai automatically makes AI visual hooks for you based on your company description.)
Do you want a SaaS tool that simply creates AI visual hooks for you? Reply to this email or comment below.
Stable Video Diffusion
Stable Video Diffusion finally released. This first model is only for research purposes and not for commercial use.
You simply upload an image and it will work out the motion to create a video.
Based on external user preference evaluation, they meet or surpass the existing closed-source alternatives.
You can test it out for free here.
WTF is an LLM?
If you ever wondered how large language models (LLMs) like ChatGPT, Claude, and Llama 2 were created, check out this video by the legend Andrej Karpathy.
One area of LLM research he mentions is System 2 thinking like “Tree of Thoughts”.
If you’ve read the book “Thinking Fast and Slow” you’ve heard of System 1 vs. System 2 thinking.
LLMs right now use System 1 thinking. Super fast and reactive.
But what if you could tell ChatGPT to think about the answer deeply for 30 minutes while you make second lunch?
have you seen this? we are accelerating my friend
https://x.com/dylanleclair_/status/1729214774389424430?s=46&t=WT9Ot4XnjIRZmuYVVsaPyA