interesting. i always thought that hooks that a rooted in a consumer problem would perform best. generative AI that i've seen so far doesn't seem to do that - but maybe it's just not being used that way just yet.
i think that's accurate with text hooks. in my mind, visual hooks serve to capture attention long enough for your text hook and subsequent message to land. i am seeing my generative AI visual hook have lower CPA than stock or UGC footage in a recent creative test
interesting. i always thought that hooks that a rooted in a consumer problem would perform best. generative AI that i've seen so far doesn't seem to do that - but maybe it's just not being used that way just yet.
i think that's accurate with text hooks. in my mind, visual hooks serve to capture attention long enough for your text hook and subsequent message to land. i am seeing my generative AI visual hook have lower CPA than stock or UGC footage in a recent creative test
ah gotcha - that makes sense.