I watched a heated live debate last week on this topic during the Creative Strategy Summit hosted by Motion. What are creative metrics? They are metrics like CTR, Hook Rate, Hold Rate, CPC that measure the early funnel metrics of your ad creative.Thanks for reading Parabolica - The AI x Growth Marketing Newsletter! Subscribe for free to receive new posts and support my work.
Parabolica #40 - Do Creative Metrics Even Matter?
Parabolica #40 - Do Creative Metrics Even…
Parabolica #40 - Do Creative Metrics Even Matter?
I watched a heated live debate last week on this topic during the Creative Strategy Summit hosted by Motion. What are creative metrics? They are metrics like CTR, Hook Rate, Hold Rate, CPC that measure the early funnel metrics of your ad creative.Thanks for reading Parabolica - The AI x Growth Marketing Newsletter! Subscribe for free to receive new posts and support my work.