Parabolica #17 - Use AI to recycle UGC ads for new demographics
Have a great UGC ad and want it to resonate with other demographics?
You can recycle them using AI. This is helpful when you want to keep the voice and movements from the influencer.
It’s a simple but effective form of iteration.
No lengthy reshoots
No time intensive creative briefs
Visual Example
Workflow: I’m using Automatic1111 batch img2img with Multi-ControlNet and EBSynth. I found the stock footage of this ‘influencer’ on Pexels.
Considerations:
Watch the hands, mouth, and teeth. It doesn’t perfectly reskin.
Quick movements ‘smear’ the video but I’m testing a new method to remove smearing.
It won’t be perfect (yet).
Takeaways for growth marketers
Since you can only target with your creative now. Use AI to recycle your UGC ads for different demographics. Pop a disclaimer to say it’s not a real human.
Run your iterations and see which ones resonate the most with your audience.
You will be surprised at what you learn.
You might find another pocket of efficiency.
Manson
P.S. - Struggling to keep up with the latest AI video tech? Thinking of a small coaching group on how to use the latest AI in marketing. 4 hands-on weeks to introduce you to: Stable Diffusion, Deforum, ControlNet, Vector Embeddings.
Also including a small private community to stay up to date on the latest AI for marketing and learn together. Can provide more deets if you’re interested.
DM me on LinkedIn or reply to this email.
P.P.S. - Want me to do this for you? I’m seeing ~40% lower CPA when slapping on an AI-generated visual hook on top of a UGC ad. >$6k spent on the test so results are not random.