Parabolica #7 - AI for Product Shoots
How to create your own Neural Radiance Field in under 15 minutes
Neural Radiance Field (NeRF)
Struggling to come up with creative ideas for your ads? If you have a physical product and aren’t testing NeRF then you are falling behind.
NeRF is starting to gain more adoption because it replaces expensive studio equipment and time with an iPhone and AI. You are now able to generate 3D scenes with 2D photos.
McDonald’s recently collaborated with Karen X. Cheng to create an ad with NeRF for Lunar New Year. (Click here to watch the video)
Luka Dončić, who isn’t as good as Steph Curry, collaborated with Nerf to create a video using NeRF. (Click here to watch the video)
What’s great is that you don’t need to reshoot. Instead, you can create another render using keyframes and focal length because you have a 3D scan of the environment.
Dolly-Zoom Effect
NeRF allows anyone to achieve the ‘Dolly-Zoom’ or ‘vertigo’ effect used in Hollywood that required a dolly and studio camera:
In 2023, you can create your own in less than 15 minutes. Here’s my dolly-zoom effect on our Lego friend, Barrington, who is shooketh:
Finally, a behind-the-scenes look where you can easily set your keyframes and focal length to create another shot:
For Growth Marketers
You can create a NeRF on any stationary object, including people! It will level up your influencer marketing. Some immediate examples that come to find for growth marketing:
Person holding a yoga pose on the beach
Credit card in a restaurant setting
Smartphone with your app’s UI open
Fit person in the gym stretching
Person with eyes closed in their living room meditating
The best way right now to create your own NeRF is with the Luma AI app. (I’m not affiliated with them.) Here’s a tutorial they created on YouTube showing you how to use their guided capture mode:
For the tech-savvy, here is also Nvidia’s Instant NeRF Github.
I encourage you to experiment with this in your ads. Feel free to reach if you have any questions.
Like the post? Hit the like button, let me know in the comments, and subscribe below.