Parabolica #55 - naming conventions, creative strategy resources, creative testing process

Aug 07, 2024

Summary

Hey, it’s Manson. Here’s what we’re covering in this edition:

Actionable tip of the week:
- Naming conventions, naming conventions, naming conventions
Best links of the week:
- My creative strategy resources
- Runway Gen-3’s img→vid is getting insanely good
Deep dive on the Creative Testing Process at $1M MRR subscription app

Alright, let’s get into it.

You need a standard naming convention for your ads.

So that when you are optimizing your ads, you know which ones are working better.

And then you can iterate off of what's working.

If you don't have a naming convention, you're going to start creating new ads based off of faulty data, and it's going to be a mess.

If you are not already following an ad naming convention we can use this sample one:

--> (𝗽𝗿𝗼𝗱𝘂𝗰𝘁 : 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 : 𝗵𝗼𝗼𝗸 : 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗼𝗼𝗸 : 𝘀𝗰𝗿𝗶𝗽𝘁 : 𝗱𝘂𝗿𝗮𝘁𝗶𝗼𝗻 : 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝘂𝗻𝗱 : 𝗮𝘀𝗽𝗲𝗰𝘁 𝗿𝗮𝘁𝗶𝗼)

It's a major red flag if your media buyer/agency has " - Copy" in any of the campaign, ad set, or ad names.

Real ones know.

1/ Watch this to slash your ad costs in half:

I caught up with the Head of Growth at a leading mobile subscription app with over 40 million downloads about their ad creative process.

They have an in-house content creator and video ad automation that helps them create 100 video ads a week.

Their video ads follow a modular framework: 1/ Hook, 2/ Body, 3/ CTA

They have a common multi-step creative testing process I’ve seen many subscription apps use:

For round 1, they start with CPI optimization in a low-cost geos like India or the Philippines.

For round 2, they take the lowest CPI ads and optimize those for trial starts.

Finally, winning ads from round 2 get moved over into their scaling evergreen campaigns.

This creative testing process helps them achieve over $1M MRR.

Can it work for you?

Maybe.

You need to build a great product first.

And you need great creative strategy.

Book a free strategy session - If you are feeling stuck with Meta ads

View my YouTube channel - Learn the latest creative strategy and testing best practices for Meta ads

Follow me on LinkedIn - I am the most active here

Sovran - 10x video ad testing velocity without additional work