Parabolica #47 - Getting started with Stable Video Diffusion API; Performance Video Iteration Playbook
I expeditiously cancelled my RunwayML plan.
Hi, Manson here.
I write about Creative Strategy, Growth, and emerging AI.
If you’re struggling to scale profitably on Meta, your ads could be the issue. Schedule an intro call with me here to see if I can help.
If you’re a video editor on the performance marketing team, you know how manual it is to make video ad iterations each sprint. Sovran.ai is designed for you to 10x video ad iterations while sticking to A/B-testing best practices.
Let’s begin.
Happy Holidays! Enjoy time with family and friends. Hope you all get to recharge from a whirlwind 2023 to crush your 2024 goals. I definitely need to. This will be a fun edition to put a ribbon on the new year. Read on!
Stable Video Diffusion API
I covered the groundbreaking Stable Video Diffusion announcement last month here.
They released the API to developers a few days ago. I couldn’t wait to get my hands on it. I set it up in my Bubble web app:
What do results look like?
Limitations
At the moment, you are limited to these parameters:
It’s an img2vid model so you still need a source image from Midjourney, SDXL, or the text2img model of choice to generate a video.
Stability.ai will release more parameters over time that allow us to customize outputs.
Performance Video Iteration Playbook
Chances are, you don’t fully leverage your content for ads. Here are a few plays you can run when new concept ideas dry up:
Merging new body videos with winning hooks
This lowers the downside risk of the ad underperforming with a proven hook
Merging new hooks with winning body videos
This lowers the downside risk of testing new hooks with a proven body video sequence
Merging winning hooks with winning body videos
This has the highest chance of uncovering a new winning ad. Look for these opportunities everywhere
Merging new hooks with new body videos
This has the highest risk but highest reward. You can uncover a new local maximum of ad performance
Adding new trending music
This can provide a performance lift to an existing winner
You can run each of these plays with the tool I’m building as a performance marketer.
Scale video ad production and spend profitably without increasing headcount.
Test, learn, and grow faster.
Happy testing,
Manson