Parabolica # 32 - How to Create Better Ads Faster with Modular Design
Also, added new features to the automatic video ad tool
Hi, it’s Manson,
I recorded a 5 minute video for you to show how to think about modular creative:
Here’s the link to the Miro dashboard. You can make a copy for yourself.
You see, the hook comes first.
If you don’t have a strong hook your ad is dead in the water. If they don’t watch the first few seconds, they don’t watch the rest of your ad.
Remember you are competing for attention against everything else in the feed.
You are competing for attention against cute cat videos, new baby photos from their best friends, news about Trump, etc.
Attention → Interest → Desire → Action
Updates: automatic video ad platform
I added new capabilities this week:
Tailored AI visual concept based on your input
Customize your hooks by choosing from 10 distinct copywriting tones
Clearer instructions on how to use
Roadmap:
Ability to choose from more video ad frameworks I see in the wild
Ability to choose from more script frameworks
AI-generated music + speech
Ability to choose from a list of hooks, scripts once generated
Ability to upload a product .png
Ability to upload your own footage