How to set up your video ad tests on Meta
increase your creative win-rate and save tens of thousands per month.
If you're creating 400 video ads every month on Meta but your creative win-rate is only 1%, that's a massive 🔴.
That tells me that you:
Don't have a working feedback loop.
Are not structuring video ads strategically.
Are not dissecting video ads and understanding what's working.
Are wasting tens of thousands $$$ on wages, creators, and ad spend.
Learning video ad frameworks is an underrated skill.
Use them as a tool to make video ads that reliably convert.
Over and out,
Manson