don't be a noob Meta media buyer

bidding strategies for your app

Everybody's talking about how creative is so important, blah blah blah.

But nobody's talking about how to bid properly on Meta.

Getting this right can cut your CAC up to 40%, allowing you to accelerate your spend with profitable user economics using the exact same ads.

Getting this wrong will put you in an artificial ceiling where you can't spend more without CAC rising and plateau'd ARR growth rate.

Caution - 'I put on my robe and wizard hat' in this one.